Privacy policy
Introduction
With the following data protection declaration, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") that we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both as part of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer").
The terms used are not gender specific.
Status: December 5, 2022
Table of contents
- Introduction
- Responsible person
- Processing overview
- Relevant legal bases
- Security measures
- Transmission of personal data
- Data processing in third countries
- Data deletion
- Cookies use
- Business services
- Use of online platforms for offering and sales purposes
- Providers and services used in the course of business
- Payment methods
- Provision of the online offer and web hosting
- Registration, login and user account
- Blogs and publication media
- Contact and request management
- Communication via messenger
- Chatbots and chat functions
- Application procedure
- Cloud services
- Newsletter and electronic notifications
- Promotional communication via email, mail, fax or telephone
- Sweepstakes and contests
- Web analysis, monitoring and optimization
- Online marketing
- Affiliate program offer
- Customer reviews and evaluation process
- Presence in social networks (social media)
- Plugins and embedded functions and content
- Management, organization and auxiliary tools
- Modification and update of the privacy policy
- Rights of the data subjects
- Definitions
Responsible person
Steinbild GmbH
Schwabenstraße 4
87766 Memmingerberg
Germany
Authorized representatives:
Maximilian Gegler (CEO)
Email address:
info@steinbild-collection.com
Legal notice:
https://steinbild-collection.us/legal/legal-notice/
Processing overview
The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.
Types of data processed
- Inventory data.
- Payment details.
- Location data.
- Contact details.
- Content data.
- Contract data.
- Usage data.
- Meta/communication data.
- Applicant Data.
- Image and/ or video recording.
- Event Data (Facebook).
Categories of persons concerned
- Customers.
- Employees.
- Interested parties.
- Communication partner.
- Users.
- Applicants.
- Sweepstakes and Contest Entrants.
- Business and Contractual Partners.
Processing purposes
- Provision of contractual services and customer service.
- Contact requests and communication.
- Safety measures.
- Direct marketing.
- Reach measurement.
- Tracking.
- Office and organizational procedures.
- Remarketing.
- Conversion measurement.
- Click tracking.
- Target group formation.
- Affiliate tracking.
- A/B testing.
- Managing and responding to inquiries.
- Application Procedure.
- Conducting sweepstakes and contests.
- Feedback.
- Heatmaps.
- Marketing.
- Profiles with user-related information.
- Target group formation.
- Cross-Device Tracking.
- Provision of our online offer and user-friendliness.
- Information Technology Infrastructure.
Relevant legal bases
The following is an overview of the legal basis of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. If, in addition, more specific legal bases are relevant in individual cases, we will inform you of these in the data protection declaration.
- Consent (Art. 6 para. 1 p. 1 lit. a) GDPR) - The data subject has given his/her consent to the processing of personal data concerning him/her for a specific purpose or purposes.
- Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR) - The processing is necessary for the performance of a contract to which the data subject is party or for the implementation of pre-contractual measures taken at the request of the data subject.
- Legal obligation (Art. 6 para. 1 p. 1 lit. c) GDPR) - The processing is necessary for compliance with a legal obligation to which the controller is subject.
- Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR) - Processing is necessary for the purposes of the legitimate interests of the controller or of a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data.
- Application procedure as a pre-contractual or contractual relationship (Art. 6 para. 1 lit. b) GDPR) - Insofar as special categories of personal data within the meaning of Article 9 (1) of the GDPR (e.g. health data, such as severely disabled status or ethnic origin) are requested from applicants in the context of the application process so that the controller or the data subject can exercise the rights accruing to him or her under employment law and social security and social protection law and fulfill his or her obligations in this regard, their processing shall be carried out in accordance with Article 9 (2) b. GDPR, in case of protection of vital interests of the applicants or other persons according to Art. 9 para. 2 lit. c. GDPR or for the purposes of preventive health care or occupational medicine, for the assessment of the employee's ability to work, for medical diagnostics, care or treatment in the health or social sector or for the management of systems and services in the health or social sector pursuant to Art. 9 para. 2 lit. h. GDPR. In the case of a communication of special categories of data based on voluntary consent, their processing is based on Art. 9 para. 2 lit. a. GDPR.
In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection apply in Germany. These include, in particular, the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission, as well as automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for employment purposes (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships as well as the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.
Security measures
We take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons.
The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, transfer, safeguarding of availability and its separation. Furthermore, we have established procedures to ensure the exercise of data subjects' rights, the deletion of data, and responses to data compromise. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.
TLS encryption: In order to protect your data transmitted via our online offer, we use TLS encryption. You can recognize such encrypted connections by the prefix "https" in the address line of your browser.
Transmission of personal data
In the course of our processing of personal data, it may happen that the data is transferred to or disclosed to other bodies, companies, legally independent organizational units or persons. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or agreements that serve to protect your data with the recipients of your data.
Data transfer within the group of companies: We may transfer personal data to other companies within our group of companies or grant them access to this data. Insofar as this transfer is for administrative purposes, the transfer of the data is based on our legitimate corporate and business interests or takes place insofar as it is necessary for the fulfillment of our contract-related obligations or if the consent of the data subjects or a legal permission exists.
Data transfer within the organization: We may transfer personal data to other entities within our organization or grant them access to this data. Where this transfer is for administrative purposes, the transfer of data is based on our legitimate business and operational interests or is made where it is necessary to fulfill our contract-related obligations or where there is consent from the data subjects or legal permission.
Data processing in third countries
If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, entities or companies, this will only be done in accordance with the legal requirements.
Subject to express consent or contractually or legally required transfer, we only process or have data processed in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en).
Data deletion
The data processed by us will be deleted in accordance with the legal requirements as soon as their consents permitted for processing are revoked or other permissions cease to apply (e.g. if the purpose of processing this data has ceased to apply or it is not required for the purpose). If the data are not deleted because they are required for other and legally permissible purposes, their processing will be limited to these purposes. That is, the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law or whose storage is necessary for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person.
As part of our privacy notices, we may provide users with additional information regarding the deletion as well as the retention of data that is specific to each processing operation.
Cookies use
Cookies are small text files or other memory tags that store information on end devices and read information from the end devices. For example, to store the login status in a user account, a shopping cart content in an e-shop, the content accessed or functions used of an online offer. Cookies can also be used for various purposes, e.g. for purposes of functionality, security and convenience of online offers as well as the creation of analyses of visitor flows.
Consent Notes: We use cookies in accordance with the law. Therefore, we obtain prior consent from users, except when it is not required by law. In particular, consent is not required if the storage and reading of information, including cookies, is absolutely necessary to provide the user with a telemedia service (i.e., our online offering) expressly requested by the user. The revocable consent is clearly communicated to the users and contains the information about the respective cookie use.
Notes on the legal basis for data protection: The legal basis under data protection law on which we process users' personal data using cookies depends on whether we ask users for consent. If users consent, the legal basis for processing their data is their declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g. in the business operation of our online offer and improvement of its usability) or, if this is done in the context of the performance of our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. We explain the purposes for which we process the cookies in the course of this privacy policy or as part of our consent and processing procedures.
Storage period: With regard to the storage period, the following types of cookies are distinguished:
- Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his end device (e.g. browser or mobile application).
- Permanent cookies: Permanent cookies remain stored even after the terminal device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage duration of cookies (e.g., when obtaining consent), users should assume that cookies are permanent and that the storage period can be up to two years.
General information on revocation and objection (opt-out): Users can revoke the consents they have given at any time and also file an objection to processing in accordance with the legal requirements in Art. 21 GDPR. Users can also declare their objection via their browser settings, e.g. by deactivating the use of cookies (whereby this may also limit the functionality of our online services). n objection to the use of cookies for online marketing purposes can also be declared via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/.
Further guidance on processing operations, procedures and services:
- Processing of cookie data on the basis of consent: We use a cookie consent management procedure in which the consent of users to the use of cookies, or the processing and providers named in the cookie consent management procedure, can be obtained and managed and revoked by users. Here, the declaration of consent is stored in order not to have to repeat its query and to be able to prove the consent in accordance with the legal obligation. The storage can take place on the server side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies), in order to be able to assign the consent to a user or their device. Subject to individual information on the providers of cookie management services, the following information applies: The duration of the storage of consent can be up to two years. A pseudonymous user identifier is created and stored with the time of consent, information on the scope of consent (e.g., which categories of cookies and/or service providers), as well as the browser, system and end device used.
Business services
We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") in the context of contractual and comparable legal relationships as well as related measures and in the context of communication with contractual partners (or pre-contractual), e.g. to answer inquiries.
We process this data in order to fulfill our contractual obligations. These include, in particular, the obligations to provide the agreed services, any update obligations and remedies in the event of warranty and other service disruptions. In addition, we process the data to safeguard our rights and for the purpose of administrative tasks associated with these obligations and company organization. Furthermore, we process the data on the basis of our legitimate interests in proper and business management as well as security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g. for the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of applicable law, we only disclose the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners will be informed about further forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration.
We inform the contractual partners which data are required for the aforementioned purposes before or in the course of data collection, e.g. in online forms, by means of special marking (e.g. colors) or symbols (e.g. asterisks or similar), or in person.
We delete the data after the expiry of legal warranty and comparable obligations, i.e., in principle after 4 years, unless the data is stored in a customer account, e.g., as long as it must be retained for legal archiving reasons. The statutory retention period is ten years for documents relevant under tax law as well as for commercial books, inventories, opening balances, annual financial statements, the work instructions required to understand these documents and other organizational documents and accounting records, and six years for received commercial and business letters and reproductions of sent commercial and business letters. The period shall commence at the end of the calendar year in which the last entry was made in the book, the inventory, the opening balance sheet, the annual financial statements or the management report was prepared, the commercial or business letter was received or sent, or the accounting document was created, furthermore the recording was made or the other documents were created.
Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms shall apply in the relationship between the users and the providers.
- Types of data processed: Inventory data (e.g. names, addresses); Payment data (e.g. bank details, invoices, payment history); Contact data (e.g. e-mail, telephone numbers); Contract data (e.g. subject matter of contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected Persons: customers; prospective customers; business and contractual partners.
- Purposes of processing: provision of contractual services and customer service; security measures; contact requests and communication; office and organizational procedures; management and response to requests; conversion measurement (measuring the effectiveness of marketing activities); profiles with user-related information (creating user profiles).
- Legal basis: Contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b) GDPR); Legal obligation (Art. 6 para. 1 p. 1 lit. c) GDPR); Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
Further guidance on processing operations, procedures and services:
- Customer account: Contractual partners can create an account within our online offer (e.g. customer or user account, in short "customer account"). If registration of a customer account is required, contractual partners will be informed of this as well as of the information required for registration. Customer accounts are not public and cannot be indexed by search engines. Within the scope of registration and subsequent logins and uses of the customer account, we store the IP addresses of the customers together with the access times in order to be able to prove the registration and prevent any misuse of the customer account.
If customers have terminated their customer account, the data relating to the customer account will be deleted, unless their retention is required for legal reasons. It is the responsibility of the customers to secure their data when the customer account is terminated; legal basis: contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR).
- Wishlist/ wish list: Customers may create a product/wish list. In this case, the products are stored as part of the fulfillment of our contractual obligations until the account is deleted, unless the product list entries are removed by the customer or we expressly inform the customer of different storage periods; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR).
- Customer loyalty program/ customer card: We process the data of customers within the framework of our customer loyalty program for the purpose of fulfilling the services provided to participating customers within the framework of the customer loyalty program. For this purpose, information collected from customers and, where necessary, identified as such, is stored in a profile of customers. In the profile, information about the use of the customer loyalty program as well as about the use of the associated services and benefits is also processed and, only if necessary for the aforementioned purposes, passed on to third parties (e.g. executing service providers). The customer profiles will be deleted after termination of participation and archived with the respective data only to the extent that this may be necessary for legal retention purposes or the fulfillment of legal (up to 11 years in the case of tax information from the end of the year in which it arose) or contractual claims (up to three years from the end of the year of termination); legal bases: contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR).
- Economic analyses and market research: For business reasons and in order to be able to recognize market trends, wishes of contractual partners and users, we analyze the data we have on business transactions, contracts, inquiries, etc., whereby the group of persons concerned may include contractual partners, interested parties, customers, visitors and users of our online offer.
The analyses are carried out for the purpose of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). In doing so, we may, if available, take into account the profiles of registered users together with their details, e.g. on services used. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarized, i.e. anonymized values. Furthermore, we take into account the privacy of users and process the data for analysis purposes as pseudonymously as possible and, if feasible, anonymously (e.g., as summarized data); legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
- Store and e-commerce: We process the data of our customers to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery, or execution to our customers. For the processing of payment transactions, we use the services of banks and payment service providers. The required information is identified as such in the context of the order or comparable purchase process and includes the information needed for delivery, or provision and billing, as well as contact information in order to be able to consult; legal basis: contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR).
- Craft services: We process the data of our customers as well as clients (hereinafter uniformly referred to as "customers") in order to enable them to select, purchase or commission the selected services or works as well as related activities as well as their payment and delivery or execution or performance. The required information is identified as such in the context of the order, purchase order or comparable contract conclusion and includes the information required for delivery and billing as well as contact information in order to be able to hold any consultations; legal basis: contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR).
- Artistic and literary services: We process the data of our clients to enable them to select, purchase or commission the chosen services or works and related activities as well as their payment and delivery or execution or performance.
The required information is identified as such in the context of the order, purchase order or comparable contract conclusion and includes the information required for delivery and billing as well as contact information in order to be able to hold any consultations; legal basis: contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR).
Use of online platforms for offering and sales purposes
We offer our services on online platforms operated by other service providers. In this context, the data protection notices of the respective platforms apply in addition to our data protection notices. This applies in particular with regard to the execution of the payment process and the procedures used on the platforms for reach measurement and interest-based marketing.
- Types of data processed: Inventory data (e.g. names, addresses); Payment data (e.g. bank details, invoices, payment history); Contact data (e.g. e-mail, telephone numbers); Contract data (e.g. subject matter of contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- People Affected: Customers.
- Purposes of processing: Providing contractual services and customer service; marketing.
- Legal basis: Contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b) GDPR); Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
Further guidance on processing operations, procedures and services:
- shopify: Platform through which e-commerce services are offered and carried out. The services and processes carried out in connection with them include, in particular, online stores, websites, their offers and content, community elements, purchase and payment processes, customer communication, and analysis and marketing; Service provider: Shopify International Limited, Victoria Buildings, 2. Etage,1-2 Haddington Road, Dublin 4, D04 XN32, Irland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.shopify.com; Privacy Policy:https://www.shopify.com/legal/privacy.
Providers and services used in the course of business
As part of our business operations, we use additional services, platforms, interfaces or plug-ins from third-party providers (in short, "services") in compliance with legal requirements. Their use is based on our interests in the proper, lawful and economic management of our business operations and our internal organization.
- Types of data processed: Inventory data (e.g., names, addresses); payment data (e.g., bank details, invoices, payment history); contact data (e.g., e-mail, telephone numbers); content data (e.g., entries in online forms); contract data (e.g., subject matter of contract, term, customer category).
- Affected persons: Customers; prospective customers; users (e.g., website visitors, users of online services); business and contractual partners.
- Purposes of processing: Providing contractual services and customer service; office and organizational procedures.
- Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
Further guidance on processing operations, procedures and services:
- PageFly: Support in the creation and optimization of Shopify stores as well as connected websites; Service provider: BraveBits JSC., 2th floor Ecolife Capitol, 58 To Huu, Me Tri, Nam Tu Liem District, Hanoi, Vietnam 100000; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://pagefly.io/; Privacy Policy:https://pagefly.io/pages/privacy-policy.
- Wolters Kluwer / Addison: Software for invoicing, accounting, banking and tax filing with document storage; Service provider: Wolters Kluwer, Wolters-Kluwer-Straße 1, 50354 Hürth, Deutschland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.wolterskluwer.com/; Privacy Policy:https://www.wolterskluwer.com/privacy-cookies.
Payment methods
In the context of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer data subjects efficient and secure payment options and use other service providers in addition to banks and credit institutions for this purpose (collectively, "payment service providers").
The data processed by the payment service providers includes inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as the contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored with them. I.e., we do not receive any account or credit card related information, but only information with confirmation or negative information of the payment. Under certain circumstances, the payment service providers transmit the data to credit agencies. The purpose of this transmission is to check identity and creditworthiness. In this regard, we refer to the terms and conditions and the privacy policy of the payment service providers.
The terms and conditions and the data protection notices of the respective payment service providers apply to the payment transactions, which can be accessed within the respective websites or transaction applications. We also refer to these for the purpose of further information and assertion of revocation, information and other data subject rights.
- Types of data processed: Inventory data (e.g. names, addresses); Payment data (e.g. bank details, invoices, payment history); Contractual data (e.g. subject matter of contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Contact data (e.g. e-mail, telephone numbers).
- Affected Persons: Customers; Interested Parties.
- Purposes of processing: Providing contractual services and customer service.
- Legal basis: Contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b) GDPR).
Further guidance on processing operations, procedures and services:
- Amazon Payments: Payment services (technical connection of online payment methods); Service provider: Amazon Payments Europe S.C.A. 38 avenue J.F. Kennedy, L-1855 Luxembourg; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); Website:https://pay.amazon.com/; Privacy policy:https://pay.amazon.com/help/201212490.
- American Express: Payment services (technical connection of online payment methods); Service provider: American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); Website:https://www.americanexpress.com/; Privacy policy:https://www.americanexpress.com/us/company/privacy-center/online-privacy-disclosures/.
- Apple Pay: Payment services (technical connection of online payment methods); Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); Website:https://www.apple.com/apple-pay/; Privacy policy:https://www.apple.com/legal/privacy.
- Google Pay: Payment services (technical connection of online payment methods); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); Website:https://pay.google.com/intl/en_en/about/; Privacy Policy:https://policies.google.com/privacy.
- Klarna / Sofortüberweisung (instant bank transfer): Payment services (technical connection of online payment methods); Service provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); Website:https://www.klarna.com/; Privacy Policy:https://www.klarna.com/us/privacy/.
- Mastercard: Payment services (technical connection of online payment methods); Service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); Website:https://www.mastercard.com; Privacy Policy:https://www.mastercard.us/en-us/vision/corp-responsibility/commitment-to-privacy/privacy.html.
- PayPal: Payment services (technical connection of online payment methods) (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); Website:https://www.paypal.com; Privacy Policy:https://www.paypal.com/webapps/mpp/ua/privacy-full.
- Shop Pay (Shopify): Payment services (technical connection of online payment methods); Service provider: Shopify International Limited, Victoria Buildings, 2. Etage,1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); Website:https://www.shopify.com; Privacy Policy:https://www.shopify.com/legal/privacy.
- Visa: Payment services (technical connection of online payment methods); Service provider: Visa Europe Services Inc, London Branch, 1 Sheldon Square, London W2 6TT, GB; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); Website:https://www.visa.com; Privacy Policy:https://usa.visa.com/legal/privacy-policy.html.
Provision of the online offer and web hosting
We process the users' data in order to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or terminal device.
- Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
- Affected persons: users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of our online offer and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.).); Security measures.
- Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
Further guidance on processing operations, procedures and services:
- Provision of online offer on rented storage space: For the provision of our online offer, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called "web hoster"); Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
- Collection of access data and log files: Access to our online offer is logged in the form of so-called "server log files". The server log files may include the address and name of the web pages and files accessed, date and time of access, data volumes transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files may be used on the one hand for security purposes, e.g. to prevent server overload (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the utilization of the servers and their stability; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Daten, deren weitere Aufbewahrung zu Beweiszwecken erforderlich ist, sind bis zur endgültigen Klärung des jeweiligen Vorfalls von der Löschung ausgenommen.
- United Domains: Services in the field of providing information technology infrastructure and related services (e.g., storage space and/or computing capacity); Service provider: united-domains AG, Gautinger Straße 10, 82319 Starnberg, Germany; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.united-domains.de; Privacy Policy:https://www.united-domains.de/unternehmen/datenschutz/; Order processing contract:https://www.united-domains.de/help/faq-article/wie-erhalte-ich-den-auftragsverarbeitungs-vertrag-avv-nach-dsgvo.
Registration, login and user account
Users can create a user account. In the course of registration, users are provided with the required mandatory data and processed for the purpose of providing the user account on the basis of contractual obligation fulfillment. The processed data includes in particular the login information (username, password and an e-mail address).
In the context of the use of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. As a matter of principle, this data is not passed on to third parties unless it is necessary for the prosecution of our claims or there is a legal obligation to do so.
Users may be informed by e-mail about events relevant to their user account, such as technical changes.
- Types of data processed: Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. entries in online forms); Meta/communication data (e.g. device information, IP addresses).
- Affected persons: users (e.g. website visitors, users of online services).
- Purposes of processing: Providing contractual services and customer service; security measures; managing and responding to requests; providing our online services and user experience.
- Legal basis: Contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b) GDPR); Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
Further guidance on processing operations, procedures and services:
- Registration with pseudonyms: Users may use pseudonyms as user names instead of plain names; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR).
- Deletion of data after termination: If users have terminated their user account, their data with regard to the user account will be deleted, subject to any legal permission, obligation or consent of the users; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR).
- No data retention requirement: It is the responsibility of users to back up their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all user data stored during the term of the contract; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR).
Blogs and publication media
We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). Readers' data is processed for the purposes of the publication medium only to the extent necessary for its presentation and communication between authors and readers or for security reasons. For the rest, we refer to the information on the processing of visitors to our publication medium within the scope of this data protection notice.
- Types of data processed: Inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
- Affected persons: users (e.g. website visitors, users of online services).
- Purposes of processing: Providing contractual services and customer service; feedback (e.g. collecting feedback via online form); providing our online service and user experience; security measures; managing and responding to requests.
- Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
Further guidance on processing operations, procedures and services:
- Comments and contributions: When users leave comments or other posts, their IP addresses may be stored based on our legitimate interests. This is done for our security in case someone leaves unlawful content in comments and posts (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or post and are therefore interested in the identity of the author. Furthermore, we reserve the right, on the basis of our legitimate interests, to process users' details for the purpose of spam detection. On the same legal basis, we reserve the right, in the case of surveys, to store the IP addresses of users for their duration and to use cookies to avoid multiple votes. The personal information provided in the context of comments and contributions, any contact and website information as well as the content-related information will be stored permanently by us until the objection of the user; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
Contact and request management
When contacting us (e.g. by contact form, e-mail, telephone or via social media) as well as in the context of existing user and business relationships, the information of the inquiring persons is processed to the extent necessary to respond to the contact requests and any requested measures.
- Types of data processed: Contact data (e.g. e-mail, telephone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Inventory data (e.g. names, addresses).
- People Affected: Communication Partner.
- Purposes of processing: contact requests and communication; managing and responding to requests; feedback (e.g. collecting feedback via online form); providing our online service and user experience.
- Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b) GDPR).
Further guidance on processing operations, procedures and services:
- Contact form: If users contact us via our contact form, e-mail or other communication channels, we process the data communicated to us in this context to process the communicated request; Rechtsgrundlagen: Contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
- LiveChat: Chatbot and assistance software and related services; Service provider: LiveChat Inc., One International Place, Suite 1400 Boston, Massachusetts 02110, USA; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.livechatinc.com; Privacy Policy:https://www.livechatinc.com/legal/privacy-policy/.
Communication via messenger
We use messengers for communication purposes and therefore ask you to observe the following information on the functionality of the messengers, on encryption, on the use of the metadata of the communication and on your objection options.
You can also contact us by alternative means, e.g. via telephone or e-mail. Please use the contact options provided to you or the contact options specified within our online offer.
In the case of end-to-end encryption of content (i.e., the content of your message and attachments), please note that the communication content (i.e., the content of the message and attached images) is encrypted from end to end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use an up-to-date version of Messenger with encryption enabled to ensure that message content is encrypted.
However, we additionally point out to our communication partners that the providers of the messengers cannot view the content, but can learn that and when communication partners communicate with us as well as technical information about the device used by the communication partners and, depending on the settings of their device, also location information (so-called metadata) is processed.
Notes on legal bases: If we ask communication partners for permission before communicating with them via Messenger, the legal basis for our processing of their data is their consent. Otherwise, if we do not ask for consent and they contact us, for example, on their own initiative, we use Messenger in relation to our contractual partners and in the context of contract initiation as a contractual measure and in the case of other interested parties and communication partners on the basis of our legitimate interests in fast and efficient communication and meeting the needs of our communication partners in communication via Messenger. Furthermore, we would like to point out that we do not transmit the contact data provided to us to the messenger for the first time without your consent.
Revocation, objection and deletion: You may revoke any consent given and object to communication with us via Messenger at any time. In the case of communication via Messenger, we delete the messages in accordance with our general deletion guidelines (i.e., e.g., as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume to have answered any information provided by the communication partners, if no reference to a previous conversation is to be expected and the deletion does not conflict with any legal retention obligations.
Reservation of reference to other communication channels: Finally, we would like to point out that we reserve the right not to answer inquiries via Messenger for reasons of your security. This is the case if, for example, contractual internals require special secrecy or a response via Messenger does not meet the formal requirements. In such cases, we will refer you to more adequate communication channels.
- Types of data processed: Contact data (e.g. e-mail, telephone numbers); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- People Affected: Communication Partner.
- Purposes of processing: contact requests and communication; direct marketing (e.g. by e-mail or postal mail).
- Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) GDPR); Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
Further guidance on processing operations, procedures and services:
- Instagram: Messaging via the social network Instagram; Service provider: Meta Platforms Irland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.instagram.com; Privacy Policy:https://instagram.com/about/legal/privacy.
- Facebook-Messenger: Facebook Messenger with end-to-end encryption (Facebook Messenger's end-to-end encryption requires activation if it is not enabled by default); Service provider: Meta Platforms Irland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.facebook.com; Privacy Policy:https://www.facebook.com/about/privacy; Order processing contract:https://www.facebook.com/legal/terms/dataprocessing; Standard contractual clauses (guaranteeing the level of data protection in the case of processing in third countries):https://www.facebook.com/legal/EU_data_transfer_addendum.
- WhatsApp: WhatsApp Messenger with end-to-end encryption; Service provider: WhatsApp Ireland Limited, 4 Grand Canal Quay, Dublin 2, D02 KH28, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.whatsapp.com/; Privacy Policy:https://www.whatsapp.com/legal.
Chatbots and chat functions
We offer online chats and chatbot functions (collectively referred to as "chat services") as a communication option. A chat is an online conversation conducted with some timeliness. A chatbot is software that answers users' questions or notifies them of messages. When you use our chat features, we may process your personal data.
If you use our chat services within an online platform, your identification number will also be stored within the respective platform. We may also collect information about which users interact with our chat services and when. Furthermore, we store the content of your conversations via the chat services and log registration and consent processes in order to be able to prove them according to legal requirements.
We would like to point out to users that the respective platform provider can find out that and when users communicate with our chat services as well as collect technical information about the device used by the users and, depending on the settings of their device, also location information (so-called metadata) for the purpose of optimizing the respective services and for security purposes. Likewise, the metadata of communication via chat services (i.e., e.g., information about who communicated with whom) may be used by the respective platform providers for marketing purposes or to display advertisements tailored to users in accordance with their terms and conditions, to which we refer for further information.
If users agree with a chatbot to activate information with regular messages, they have the option to unsubscribe from the information at any time in the future. The chatbot instructs users how and with which terms they can unsubscribe from the messages. Unsubscribing from chatbot messages deletes users' data from the list of message recipients.
We use the aforementioned information to operate our chat services, e.g., to personally address users, to respond to their inquiries, to deliver any requested content, and also to improve our chat services (e.g., to "teach" chatbots answers to frequently asked questions or to recognize unanswered inquiries).
Notes on legal basis: We use chat services on the basis of consent if we have obtained prior permission from users to process their data within the scope of our chat services (this applies to cases in which users are asked for consent, e.g., for a chatbot to send them messages on a regular basis). If we use chat services to answer users' inquiries about our services or our company, this is done for contractual and pre-contractual communication. Otherwise, we use chat services based on our legitimate interests in optimizing the chat services, their operational efficiency, and increasing the positive user experience.
Revocation, objection and deletion: You can revoke any consent given or object to the processing of your data within the scope of our chat services at any time.
- Types of data processed: Inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
- People Affected: Communication Partner.
- Purposes of processing: contact requests and communications; managing and responding to requests; direct marketing (e.g., by email or postal mail).
- Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Consent (Art. 6 para. 1 p. 1 lit. a) GDPR); Contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b) GDPR).
Further guidance on processing operations, procedures and services:
- LiveChat: Chatbot and assistance software and related services; Service provider: LiveChat Inc., One International Place, Suite 1400 Boston, Massachusetts 02110, USA; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.livechatinc.com; Privacy Policy:https://www.livechatinc.com/legal/privacy-policy/.
Application procedure
The application process requires applicants to provide us with the data required for their assessment and selection. The information required can be found in the job description or, in the case of online forms, in the details provided there.
Basically, the required information includes personal information such as the name, address, a means of contact and proof of the qualifications required for a position. Upon request, we will be happy to provide additional information about which details are required.
If provided, applicants can submit their applications to us using an online form. The data is transmitted to us in encrypted form in accordance with the state of the art. Applicants can also send us their applications by e-mail. Please note, however, that e-mails sent via the Internet are generally not encrypted. As a rule, e-mails are encrypted in transit, but not on the servers from which they are sent and received. We can therefore not assume any responsibility for the transmission path of the application between the sender and the reception on our server.
For the purposes of applicant search, submission of applications and selection of applicants, we may use applicant management or recruitment software and platforms and services of third-party providers in compliance with the legal requirements.
Applicants are welcome to contact us regarding the method of application submission or to send us the application by mail.
Processing of special categories of data: Insofar as special categories of personal data within the meaning of Art. 9 (1) of the GDPR (e.g. health data, such as severely disabled status or ethnic origin) are requested from applicants as part of the application process, so that the controller or the data subject can exercise the rights accruing to him or her under labor law and social security and social protection law and fulfill his or her obligations in this regard, they are processed in accordance with Art. 9 (2) (b). rights under employment law and social security and social protection law and to comply with his or her obligations in this regard, their processing is carried out in accordance with Article 9(2)(b). GDPR, in case of protection of vital interests of the applicants or other persons according to Art. 9 para. 2 lit. c. GDPR or for the purposes of preventive health care or occupational medicine, for the assessment of the employee's ability to work, for medical diagnostics, for care or treatment in the health or social sector or for the management of systems and services in the health or social sector pursuant to Art. 9 para. 2 lit. h. GDPR. In the case of notification of the special categories of data based on voluntary consent, their processing is based on Art. 9 para. 2 lit. a. GDPR.
Deletion of data: The data provided by applicants may be further processed by us for the purposes of the employment relationship in the event of a successful application. Otherwise, if the application for a job offer is not successful, the data of the applicants will be deleted. Applicants' data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time. Subject to a justified withdrawal by the applicants, the deletion will take place at the latest after the expiry of a period of six months so that we can answer any follow-up questions about the application and meet our obligations to provide evidence under the regulations on equal treatment of applicants. Invoices for any reimbursement of travel expenses will be archived in accordance with tax law requirements.
Admission to an applicant pool: Admission to an applicant pool, if offered, is based on consent. Applicants are informed that their consent to inclusion in the talent pool is voluntary, has no influence on the current application process and they can revoke their consent at any time for the future.
- Types of data processed: Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. entries in online forms); Applicant data (e.g. personal details, postal and contact addresses, the documents belonging to the application and the information contained therein, such as cover letter, CV, certificates, as well as other information provided with regard to a specific position or voluntarily by applicants regarding their person or qualifications).
- Affected Persons: Applicants.
- Purposes of processing: Application procedure (establishment and possible subsequent implementation as well as possible subsequent termination of the employment relationship).
- Legal basis: Application procedure as a pre-contractual or contractual relationship (Art. 6 para. 1 lit. b) GDPR).
Cloud services
We use software services accessible via the Internet and running on the servers of their providers (so-called "cloud services", also referred to as "software as a service") for the storage and management of content (e.g. document storage and management, exchange of documents, content and information with certain recipients or publication of content and information).
In this context, personal data may be processed and stored on the servers of the providers, insofar as these are part of communication processes with us or are otherwise processed by us as set out in the context of this privacy policy. This data may include, in particular, master data and contact data of users, data on transactions, contracts, other processes and their contents. The cloud service providers also process usage data and metadata used by them for security purposes and service optimization.
If we use cloud services to provide forms or other documents and content to other users or publicly accessible websites, the providers may store cookies on users' devices for the purposes of web analytics or to remember users' settings (e.g., in the case of media control).
- Types of data processed: inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses); image and/or video recordings (e.g. photographs or video recordings of a person).
- People Affected: customers; employees (e.g., employees, applicants, former employees); prospective customers; communication partners.
- Purposes of processing: Office and organizational procedures; Information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.).); Provision of contractual services and customer service.
- Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
Further guidance on processing operations, procedures and services:
- Adobe Creative Cloud: Applications and cloud storage for photo editing, video editing, graphic design and web development; Service provider: Adobe Systems Software Ireland Companies, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.adobe.com/creativecloud.html; Privacy Policy:https://www.adobe.com/privacy.html; Order processing contract: Provided by the service provider; Standard contractual clauses (guaranteeing the level of data protection in the case of processing in third countries): Inclusion in the order processing contract.
- Google Cloud Storage: Cloud storage, cloud infrastructure services and cloud-based application software; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://cloud.google.com/; Privacy policy:https://policies.google.com/privacy; Order processing contract:https://cloud.google.com/terms/data-processing-addendum; Standard contractual clauses (guaranteeing the level of data protection in the case of processing in third countries):https://cloud.google.com/terms/eu-model-contract-clause; More information:https://cloud.google.com/privacy.
- Microsoft Cloud Services: Cloud storage, cloud infrastructure services and cloud-based application software; Service provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland, Parent company: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://microsoft.com; Privacy policy:https://privacy.microsoft.com/en-us/privacystatement, Safety instructions: https://www.microsoft.com/en-us/trust-center; Order processing contract:https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA; Standard contractual clauses (guaranteeing the level of data protection in the case of processing in third countries):https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA.
Newsletter and electronic notifications
We send newsletters, e-mails and other electronic notifications (hereinafter "newsletter") only with the consent of the recipients or a legal permission. Insofar as the contents of the newsletter are specifically described in the context of a registration, they are decisive for the consent of the users. Otherwise, our newsletters contain information about our services and us.
To subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name, for the purpose of personal address in the newsletter, or further information, if this is necessary for the purposes of the newsletter.
Double-Opt-In-Procedure: The registration to our newsletter takes place in principle in a so-called Double-Opt-In-Procedure. That is, you will receive after registration an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with other e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored by the shipping service provider are also logged.
Deletion and restriction of processing: We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to be able to prove consent formerly given. The processing of this data will be limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently observe objections, we reserve the right to store the e-mail address in a block list (so-called "block list") for this purpose alone.
The logging of the registration process takes place on the basis of our legitimate interests for the purpose of proving its proper course. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.
Contents:
Information about us, our services, promotions and offers.
- Types of data processed: Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Meta/communication data (e.g. device information, IP addresses); Usage data (e.g. websites visited, interest in content, access times).
- People concerned: communication partners; users (e.g. website visitors, users of online services).
- Purposes of processing: Direct marketing (e.g., by e-mail or postal mail); Provision of contractual services and customer service; Reach measurement (e.g., access statistics, recognition of returning visitors); Conversion measurement (measurement of the effectiveness of marketing measures); Profiles with user-related information (creation of user profiles).
- Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) GDPR).
- Possibility of objection (opt-out): You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the above contact options, preferably e-mail, for this purpose.
Further guidance on processing operations, procedures and services:
- Measurement of opening and click-through rates: The newsletter contains a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened, or, if we use a shipping service provider, from their server. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval, are initially collected. This information is used to technically improve our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until they are deleted. We use the analyses to identify the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. The measurement of opening rates and click-through rates as well as the storage of the measurement results in the users' profiles and their further processing are based on the users' consent. Unfortunately, a separate revocation of the performance measurement is not possible; in this case, the entire newsletter subscription must be cancelled, or it must be contradicted. In this case, the stored profile information will be deleted; legal basis: consent (Art. 6 para. 1 p. 1 lit. a) GDPR).
- Google Analytics: Measuring the success of email campaigns and building user profiles with a storage period of up to two years; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) GDPR); Website:https://marketingplatform.google.com/intl/en/about/analytics/; Privacy Policy:https://policies.google.com/privacy; Order processing contract:https://business.safety.google/adsprocessorterms; Standard contractual clauses (guaranteeing the level of data protection in the case of processing in third countries):https://business.safety.google/adsprocessorterms; Possibility of objection (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the display of advertisements: https://adssettings.google.com/authenticated; More information:https://privacy.google.com/businesses/adsservices (Arten der Verarbeitung sowie der verarbeiteten Daten).
- Condition for the use of free services: Consent to the sending of mailings can be made dependent as a condition for the use of free services (e.g. access to certain content or participation in certain promotions). If users wish to take advantage of the free service without subscribing to the newsletter, please contact us.
- Reminder emails about the ordering process: If users do not complete an order process, we may remind users of the order process by email and send them a link to continue it. This function can be useful, for example, if the purchase process could not be continued due to a browser crash, oversight or forgetting. The dispatch is based on consent, which users can revoke at any time; Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) GDPR).
Promotional communication via email, mail, fax or telephone
We process personal data for the purposes of promotional communication, which may take place via various channels, such as e-mail, telephone, mail or fax, in accordance with legal requirements.
Recipients have the right to revoke consent given at any time or to object to promotional communications at any time.
After revocation or objection, we store the data required to prove the previous authorization for contacting or sending for up to three years after the end of the year of revocation or objection based on our legitimate interests. The processing of this data is limited to the purpose of a possible defense against claims. Based on the legitimate interest to permanently observe the revocation or objection of the users, we further store the data required to avoid a renewed contact (e.g., depending on the communication channel, the e-mail address, telephone number, name).
- Types of data processed: Inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers).
- People Affected: Communication Partner.
- Purposes of processing: Direct marketing (e.g. by e-mail or postal mail).
- Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) GDPR); Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
Sweepstakes and contests
We process personal data of participants of sweepstakes and contests only in compliance with the relevant data protection provisions, insofar as the processing is contractually necessary for the provision, implementation and execution of the sweepstakes, the participants have consented to the processing or the processing serves our legitimate interests (e.g., in the security of the sweepstakes or the protection of our interests against misuse through possible collection of IP addresses when submitting sweepstakes entries).
If contributions from participants are published as part of the sweepstakes (e.g. as part of a vote or presentation of the sweepstakes entries or the winners or reporting on the sweepstakes), we would like to point out that the names of the participants may also be published in this context. The participants can object to this at any time.
If the sweepstakes takes place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as "online platform"), the usage and data protection provisions of the respective platforms shall additionally apply. In these cases, we would like to point out that we are responsible for the information provided by the participants as part of the sweepstakes and that inquiries with regard to the sweepstakes should be directed to us.
The participants' data will be deleted as soon as the competition or contest has ended and the data is no longer required to inform the winners or because queries about the competition are to be expected. In principle, the participants' data will be deleted no later than 6 months after the end of the sweepstakes. Winners' data may be retained for longer in order, for example, to be able to answer queries about the prizes or to fulfill the prize services; in this case, the retention period depends on the type of prize and is up to three years for items or services, for example, in order to be able to process warranty claims. Furthermore, the participants' data may be stored for longer, e.g. in the form of reporting on the prize draw in online and offline media.
If data was also collected for other purposes within the scope of the competition, its processing and the retention period will be governed by the data protection information on this use (e.g. in the case of registration for the newsletter as part of a competition).
- Types of data processed: Inventory data (e.g. names, addresses); Content data (e.g. entries in online forms); Meta/communication data (e.g. device information, IP addresses).
- Affected Persons: Sweepstakes and Contest Entrants.
- Purposes of processing: Conducting sweepstakes and contests.
- Legal basis: Contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b) GDPR).
Web analysis, monitoring and optimization
Web analytics (also referred to as "reach measurement") is used to evaluate the flow of visitors to our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can recognize, for example, at what time our online offer or its functions or content are most frequently used or invite re-use. Likewise, we can understand which areas require optimization.
In addition to web analytics, we may also use testing procedures, for example, to test and optimize different versions of our online offering or its components.
Unless otherwise stated below, profiles, i.e. data summarized for a usage process, can be created for these purposes and information can be stored in a browser or in a terminal device and read from it. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used, and information on usage times. If users have agreed to the collection of their location data from us or from the providers of the services we use, location data may also be processed.
The IP addresses of the users are also stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. Generally, in the context of web analysis, A/B testing and optimization, no clear data of the users (such as e-mail addresses or names) are stored, but pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.
- Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
- Affected persons: users (e.g. website visitors, users of online services).
- Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); profiling with user-related information (creation of user profiles); tracking (e.g. interest/behavior-related profiling, use of cookies); provision of our online offer and user experience; click tracking; A/B testing; heat maps (mouse movements on the part of users that are combined to form an overall picture.).
- Security measures: IP masking (pseudonymization of the IP address).
- Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) GDPR).
Further guidance on processing operations, procedures and services:
- Google Analytics: Web analytics, reach measurement, and measurement of user flows; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) GDPR); Website:https://marketingplatform.google.com/intl/en/about/analytics/; Privacy Policy:https://policies.google.com/privacy; Order processing contract:https://business.safety.google/adsprocessorterms; Standard contractual clauses (guaranteeing the level of data protection in the case of processing in third countries):https://business.safety.google/adsprocessorterms; Possibility of objection (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the display of advertisements: https://adssettings.google.com/authenticated; More information:https://privacy.google.com/businesses/adsservices (Types of processing and data processed).
- Google Tag Manager: Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus integrate other services into our online offering (please refer to further information in this privacy policy). With the Tag Manager itself (which implements the tags), therefore, no profiles of users are created or cookies are stored, for example. Google only learns the IP address of the user, which is necessary to run the Google Tag Manager; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) GDPR); Website:https://marketingplatform.google.com; Privacy policy:https://policies.google.com/privacy; Order processing contract:https://business.safety.google/adsprocessorterms; Standard contractual clauses (guaranteeing the level of data protection in the case of processing in third countries):https://business.safety.google/adsprocessorterms; More information:https://privacy.google.com/businesses/adsservices (Types of processing as well as the data processed).
- Hotjar Observe: Software for the analysis and optimization of online offers based on pseudonymously performed measurements and analyses of user behavior, which may include in particular A/B tests (measurement of the popularity and user-friendliness of different content and functions), measurement of click paths and interaction with content and functions of the online offer (so-called heat maps and recordings); Service provider: Hotjar Ltd., 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta ; Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) GDPR); Website:https://www.hotjar.com; Privacy Policy:https://www.hotjar.com/legal/policies/privacy; Deletion of data: The cookies that Hotjar uses have different "lifetimes"; some remain valid for up to 365 days, some only during the current visit; Cookie Policy: https://www.hotjar.com/legal/policies/cookie-information; Possibility of objection (opt-out):https://www.hotjar.com/legal/compliance/opt-out.
Online marketing
We process personal data for online marketing purposes, which may include, in particular, marketing advertising space or displaying promotional and other content (collectively, "Content") based on users' potential interests and measuring its effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedures are used, by means of which the information about the user relevant for the presentation of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used and information on usage times and functions used. If users have consented to the collection of their location data, this may also be processed.
The IP addresses of the users are also stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is stored as part of the online marketing process, but pseudonyms. This means that we, as well as the providers of the online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.
The information in the profiles is usually stored in the cookies or by means of similar procedures. These cookies can later generally also be read on other websites that use the same online marketing procedure and analyzed for the purpose of displaying content as well as supplemented with further data and stored on the server of the online marketing procedure provider.
Exceptionally, clear data may be associated with the profiles. This is the case if, for example, the users are members of a social network whose online marketing procedures we use and the network links the users' profiles with the aforementioned data. We ask that you note that users can make additional agreements with the providers, e.g., by giving their consent as part of the registration process.
In principle, we only receive access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing methods have led to a so-called conversion, i.e., for example, to a contract being concluded with us. The conversion measurement is used solely to analyze the success of our marketing measures.
Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years.
- Types of data processed: Content data (e.g., entries in online forms); Usage data (e.g., websites visited, interest in content, access times); Meta/communication data (e.g., device information, IP addresses); Event data (Facebook) ("Event data" is data that can be transmitted by us to Facebook, e.g., via Facebook Pixel (via apps or in other ways) and relates to persons or their actions; The data includes, e.g., information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; The event data is used to create target groups for content (Custom Audiences). For example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; Event data is processed for the purpose of forming target groups for content and advertising information (Custom Audiences); Event data does not include the actual content (such as comments written), no login information and no contact information (i.e. no names, email addresses and phone numbers). Event data is deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook account).
- Affected persons: users (e.g. website visitors, users of online services).
- Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); Tracking (e.g.. interest/behavioral profiling, use of cookies); conversion measurement (measurement of the effectiveness of marketing measures); targeting; marketing; profiling with user-related information (creation of user profiles); targeting (determination of target groups relevant for marketing purposes or other output of content); provision of our online offer and user experience; remarketing; click tracking; cross-device tracking (processing of user data across devices for marketing purposes).
- Security measures: IP masking (pseudonymization of the IP address).
- Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) GDPR).
- Possibility of objection (opt-out): We refer to the data protection notices of the respective providers and the objection options (so-called "opt-out") specified for the providers. If no explicit opt-out option has been specified, you have the option of switching off cookies in your browser settings. However, this may restrict functions of our online offer. We therefore recommend the following additional opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-territory: https://optout.aboutads.info.
Further guidance on processing operations, procedures and services:
- Facebook pixel and targeting (Custom Audiences): With the help of the Facebook pixel (or comparable functions, for the transmission of event data or contact information by means of interfaces in apps), it is possible for Facebook, on the one hand, to determine the visitors to our online offer as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those users on Facebook and within the services of partners cooperating with Facebook (so-called "Audience Network" https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offering or who have certain characteristics (e.g. interest in certain topics or products that are evident from the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. With the help of the Facebook pixel, we can further track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion measurement"); Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) GDPR); Website:https://www.facebook.com; Privacy Policy:https://www.facebook.com/about/privacy; More information: Event data of users, i.e. behavioral and interest data, are processed for the purposes of targeted advertising and targeting based on the Joint Responsibility Agreement ("Responsible Party Addendum", https://www.facebook.com/legal/controller_addendum). The joint responsibility is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of data is the sole responsibility of Meta Platforms Ireland Limited, which concerns in particular the transfer of data to the parent company Meta Platforms, Inc. in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
- Facebook Ads: Placement of ads within the Facebook platform and evaluation of the ad results; Service provider: Meta Platforms Irland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) GDPR); Website:https://www.facebook.com; Privacy Policy:https://www.facebook.com/about/privacy; Possibility of objection (opt-out): We refer to the data protection and advertising settings in the user's profile on the Facebook platform as well as Facebook's consent procedure and Facebook's contact options for exercising information and other data subject rights in Facebook's privacy policy; More information: Event data of users, i.e. behavioral and interest data, are processed for the purposes of targeted advertising and targeting based on the Joint Responsibility Agreement ("Responsible Party Addendum", https://www.facebook.com/legal/controller_addendum). The joint responsibility is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of data is the sole responsibility of Meta Platforms Ireland Limited, which concerns in particular the transfer of data to the parent company Meta Platforms, Inc. in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
- Google Ads and conversion measurement: We use the online marketing method "Google Ads" to place ads in the Google advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads (so-called "conversion"). Furthermore, we measure the conversion of the ads. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page marked with a so-called "conversion tracking tag". However, we ourselves do not receive any information with which users can be identified; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) GDPR); Website:https://marketingplatform.google.com; Privacy policy:https://policies.google.com/privacy; More information: Types of processing as well as the data processed: https://privacy.google.com/businesses/adsservices; Data processing conditions between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms.
- Advanced Conversions for Google Ads: When customers click on our Google ads and subsequently use the advertised service (so-called "conversion"), the data entered by the user, such as the e-mail address, name, residential address or telephone number, may be transmitted to Google. The hash values are then matched with existing Google accounts of the users in order to better evaluate and improve the interaction of the users with the ads (e.g. clicks or views) and thus their performance; Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) GDPR); Website:https://support.google.com/google-ads/answer/9888656.
- Instagram ads: Placement of ads within the Instagram platform and evaluation of the ad results; Dienstanbieter: Meta Platforms Irland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) GDPR); Website:https://www.instagram.com; Privacy Policy:https://instagram.com/about/legal/privacy; Possibility of objection (opt-out): We refer to the data protection and advertising settings in the user's profile on the Instagram platform as well as Instagram's consent procedure and Instagram's contact options for exercising access and other data subject rights in Instagram's privacy policy; More information: Event Data of Users, i.e. behavioral and interest data, is processed for the purposes of targeted advertising and audience building based on the Joint Responsibility Agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum). The joint responsibility is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of data is the sole responsibility of Meta Platforms Ireland Limited, which concerns in particular the transfer of data to the parent company Meta Platforms, Inc. in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
- Pinterest tag: Interest and behavior-based measurement and analysis of user interaction with our online services (including, without limitation, page visits, search entries, transactions, video and page views, and time and period) for the purpose of building audiences for the display of content and advertising within the Pinterest platform and partners participating in its ad network; Service provider: Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland; Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) GDPR); Website:https://help.pinterest.com/en/business/article/track-conversions-with-pinterest-tag; Privacy Policy:https://policy.pinterest.com/en/privacy-policy.
Affiliate program offer
We offer an affiliate program, i.e., commissions or other benefits (collectively referred to as "commission") to users (referred to as "affiliates") who refer to our offers and services. The referral is made by means of a link or other method (e.g., discount codes) associated with the particular Affiliate that allows us to recognize that the use of our services was based on the referral (collectively, "Affiliate Links").
In order to be able to track whether users have used our services on the basis of the affiliate links used by the affiliates, it is necessary for us to know that the users have followed an affiliate link. The assignment of the affiliate links to the respective business transactions or other use of our services is solely for the purpose of commission accounting and will be cancelled as soon as it is no longer necessary for the purpose.
For the purposes of the aforementioned assignment of the affiliate links, the affiliate links can be supplemented by certain values that are a component of the link or can be stored otherwise, e.g. in a cookie. The values may include, in particular, the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user.
Notes on legal basis: The processing of our partners' data is carried out for the provision of our (pre-)contractual services. The data of users are processed on the basis of their consent.
- Types of data processed: Contractual data (e.g. subject matter of contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times).
- Affected persons: users (e.g. website visitors, users of online services); business and contractual partners.
- Purposes of processing: Providing contractual services and customer service; affiliate tracking.
- Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) GDPR); Contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b) GDPR).
Customer reviews and evaluation process
We participate in review and rating procedures in order to evaluate, optimize and promote our services. If users rate us or otherwise provide feedback via the participating rating platforms or procedures, the General Terms and Conditions of Business or Use and the privacy notices of the providers also apply. As a rule, the evaluation also requires registration with the respective providers.
In order to ensure that the persons rating have actually used our services, we transmit, with the consent of the customers, the data required for this with regard to the customer and the service used to the respective rating platform (including name, e-mail address and order number or item number). This data is used solely to verify the authenticity of the user.
- Types of data processed: Contractual data (e.g. subject matter of contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected persons: customers; users (e.g. website visitors, users of online services).
- Purposes of processing: feedback (e.g., collecting feedback via online form); marketing.
- Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
Further guidance on processing operations, procedures and services:
- Rating widget: We integrate so-called "rating widgets" into our online offer. A widget is a functional and content element integrated into our online offer that displays variable information. It can be displayed, for example, in the form of a seal or comparable element, sometimes also called a "badge". In this case, the corresponding content of the widget is displayed within our online offer, but it is retrieved at that moment from the servers of the respective widget provider. This is the only way to always show the current content, especially the current rating. For this purpose, a data connection must be established from the website called up within our online offer to the server of the widget provider and the widget provider receives certain technical data (access data, including IP address), which are necessary so that the content of the widget can be delivered to the user's browser. Furthermore, the widget provider receives information that users have visited our online offer. This information may be stored in a cookie and used by the widget provider to identify which online offers participating in the evaluation process have been visited by the user. The information may be stored in a user profile and used for advertising or market research purposes; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
- Trustpilot: Rating platform; Service provider: Trustpilot A/S, Pilestræde 58, 5, 1112 Kopenhagen, Denmark; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://trustpilot.com; Privacy policy:https://legal.trustpilot.com/end-user-privacy-terms.
Presence in social networks (social media)
We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to offer information about us.
We would like to point out that user data may be processed outside the European Union. This may result in risks for the users because, for example, the enforcement of the users' rights could be made more difficult.
Furthermore, user data is usually processed within social networks for market research and advertising purposes. For example, usage profiles can be created based on the usage behavior and resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data independent of the devices used by the users may also be stored in the usage profiles (especially if the users are members of the respective platforms and are logged in to them).
For a detailed presentation of the respective forms of processing and the options to object (opt-out), we refer to the privacy statements and information provided by the operators of the respective networks.
In the case of requests for information and the assertion of data subject rights, we would also like to point out that these can be asserted most effectively with the providers. Only the providers have access to the users' data and can take appropriate measures and provide information directly. If you still need help, you can contact us.
- Types of data processed: Contact data (e.g. e-mail, telephone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected persons: users (e.g. website visitors, users of online services).
- Purposes of processing: contact requests and communication; feedback (e.g. collecting feedback via online form); marketing.
- Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
Further guidance on processing operations, procedures and services:
- Instagram: Social network; Service provider: Meta Platforms Irland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.instagram.com; Privacy Policy:https://instagram.com/about/legal/privacy.
- Facebook pages: Profiles within the social network Facebook - We are jointly responsible with Meta Platforms Ireland Limited for the collection (but not further processing) of data from visitors to our Facebook page (so-called "Fanpage"). This data includes information about the types of content users view or interact with, or the actions they take (see under "Things you and others do and provide" in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by users (e.g., IP addresses, operating system, browser type, language settings, cookie data; see under "Device Information" in the Facebook Data Policy: https://www.facebook.com/policy). As explained in the Facebook Privacy Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, known as "Page Insights," to Page operators to provide them with insights into how people interact with their Pages and with content associated with them. We have entered into a special agreement with Facebook ("Page Insights Information, https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of data subjects (i.e. users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority), are not restricted by the agreements with Facebook. Further information can be found in the "Information on Page Insights". (https://www.facebook.com/legal/terms/information_about_page_insights_data); Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.facebook.com; Privacy Policy:https://www.facebook.com/about/privacy; Standard contractual clauses (guaranteeing the level of data protection in the case of processing in third countries):https://www.facebook.com/legal/EU_data_transfer_addendum; More information: Shared Responsibility Agreement: https://www.facebook.com/legal/terms/information_about_page_insights_data. The joint responsibility is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of data is the sole responsibility of Meta Platforms Ireland Limited, which concerns in particular the transfer of data to the parent company Meta Platforms, Inc. in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
- LinkedIn: Social network; Service provider: LinkedIn Irland Unlimited Company, Wilton Plaza Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.linkedin.com; Privacy Policy:https://www.linkedin.com/legal/privacy-policy; Order processing contract:https://legal.linkedin.com/dpa; Standard contractual clauses (guaranteeing the level of data protection in the case of processing in third countries):https://legal.linkedin.com/dpa; Possibility of objection (opt-out):https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
- Pinterest: Social network; Service provider: Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.pinterest.com; Privacy Policy:https://policy.pinterest.com/en/privacy-policy; More information: Pinterest Data Sharing Appendix (ATTACHMENT A): https://business.pinterest.com/en-us/pinterest-advertising-services-agreement/.
- Twitter: Social network; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, Parent company: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Privacy Policy:https://twitter.com/privacy, (Settings: https://twitter.com/personalization).
- YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Privacy Policy:https://policies.google.com/privacy; Possibility of objection (opt-out):https://adssettings.google.com/authenticated.
Plugins and embedded functions and content
We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be, for example, graphics, videos or city maps (hereinafter uniformly referred to as "content").
The integration always requires that the third-party providers of this content process the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is thus required for the display of this content or function. We strive to use only such content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as be linked to such information from other sources.
- Types of data processed: Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. entries in online forms); Location data (information on the geographical position of a device or a person); Event data (Facebook) ("Event data" is data that may be transmitted, e.g. via Facebook Pixel (via Apps or in other ways) may be transmitted by us to Facebook and relate to persons or their actions; Data includes, for example, information about visits to websites, interactions with content, functions, installations of Apps, purchases of products, etc.; Event Data is processed for the purpose of forming target groups for content and advertising information (Custom Audiences); Event Data does not include the actual content (such as written comments), no login information and no contact information (i.e. no names, email addresses and phone numbers). Event data is deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook account).
- Affected persons: users (e.g. website visitors, users of online services).
- Purposes of processing: provision of our online offer and user experience; provision of contractual services and customer service; marketing; profiles with user-related information (creation of user profiles).
- Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Consent (Art. 6 para. 1 p. 1 lit. a) GDPR).
Further guidance on processing operations, procedures and services:
- Integration of third-party software, scripts or frameworks (e.g. jQuery): We integrate software into our online offer that we retrieve from servers of other providers (e.g. function libraries that we use for the purpose of presentation or user-friendliness of our online offer). In doing so, the respective providers collect the IP address of the user and may process this for the purpose of transmitting the software to the user's browser and for security purposes, as well as for the evaluation and optimization of their offer. - We integrate software into our online offer that we retrieve from servers of other providers (e.g. function libraries that we use for the purpose of presentation or user-friendliness of our online offer). In doing so, the respective providers collect the IP address of the user and may process this for the purpose of transmitting the software to the user's browser and for security purposes, as well as for the evaluation and optimization of their offer; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
- Facebook plugins and content: Facebook Social Plugins and Content - This may include, for example, content such as images, videos or text and buttons that allow users to share content from this online offering within Facebook. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/ - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt in the course of any transmission (but not the further processing) of "Event Data" that Facebook collects or receives in the course of any transmission by means of the Facebook social plugins (and content embedding features) running on our Online Service for the following purposes: a) Display of content as well as advertising information that corresponds to the presumed interests of users; b) Delivery of commercial and transactional messages (e.g., targeting users via Facebook Messenger); c) Improving ad delivery and personalization of features and content (e.g., improving the identification of which content or advertising information is likely to be of interest to users). We have entered into a special agreement with Facebook ("Responsible Party Addendum," https://www.facebook.com/legal/controller_addendum), which governs in particular which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill data subject rights (i.e., users can, for example, provide information or submit deletion requests directly to Facebook). Note: When Facebook provides us with metrics, analytics, and reports (which are aggregated, i.e., do not receive information about individual users and are anonymous to us), this processing is not done under shared responsibility, but is done under a contract processing agreement ("Data processing conditions", https://www.facebook.com/legal/terms/dataprocessing), the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms) and, with respect to processing in the U.S., under standard contractual clauses ("Facebook EU Data Transfer Supplement, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority), are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) GDPR); Website:https://www.facebook.com; Privacy Policy:https://www.facebook.com/about/privacy.
- Google Fonts (deployed on own server): Provision of font files for the purpose of a user-friendly presentation of our online offer; Service provider: The Google Fonts are hosted on our server, no data is transmitted to Google; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
- Google Fonts (obtained from Google server): Obtaining fonts (and symbols) for the purpose of a technically secure, maintenance-free and efficient use of fonts and symbols with regard to up-to-dateness and loading times, their uniform display and consideration of possible restrictions under licensing law. The provider of the fonts is informed of the user's IP address so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) are transmitted that are necessary for the provision of the fonts depending on the devices used and the technical environment. This data may be processed on a server of the provider of the fonts in the USA - When visiting our online offer, users' browsers send their browser HTTP requests to the Google Fonts Web API (i.e. a software interface for retrieving fonts). The Google Fonts Web API provides users with Google Fonts' cascading style sheets (CSS) and then with the fonts specified in the CCS. These HTTP requests include (1) the IP address used by each user to access the Internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent describing the browser and operating system versions of the website visitors, as well as the referral URL (i.e., the web page where the Google font is to be displayed). IP addresses are not logged or stored on Google servers and they are not analyzed. The Google Fonts Web API logs details of HTTP requests (requested URL, user agent, and referring URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a particular font family is requested. With the Google Fonts Web API, the user agent must match the font that is generated for the particular browser type. The user agent is logged primarily for debugging purposes and is used to generate aggregate usage statistics that measure the popularity of font families. These aggregate usage statistics are published on Google Fonts' Analytics page. Finally, the referral URL is logged so that the data can be used for production maintenance and to generate an aggregate report on top integrations based on the number of font requests. Google says it does not use any of the information collected by Google Fonts to profile end users or serve targeted ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://fonts.google.com/; Privacy Policy:https://policies.google.com/privacy; More information:https://developers.google.com/fonts/faq/privacy?hl=de.
- Font Awesome (deployed on own server):Representation of fonts and symbols; Service provider: Font Awesome icons are hosted on our server, no data is transmitted to Font Awesome's provider; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
- Google Maps: We integrate the maps of the service "Google Maps" of the provider Google. The processed data may include in particular IP addresses and location data of the users; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://mapsplatform.google.com/; Privacy Policy:https://policies.google.com/privacy.
- Google Maps APIs and SDKs: Interfaces to Google's map and location services, which allow, for example, supplementing address entries, location determinations, distance calculations or provision of supplementary information on stand and other locations; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://mapsplatform.google.com/; Privacy Policy:https://policies.google.com/privacy.
- Instagram plugins and content: Instagram Plugins and Content - This may include, for example, content such as images, videos or text and buttons that allow users to share content from this online offering within Instagram. - We are jointly responsible with Meta Platforms Ireland Limited for collecting or receiving in the course of a transmission (but not further processing) "Event Data" that Facebook collects or receives in the course of a transmission by means of Instagram features (e.g., content embedding features) running on our Online Offer for the purposes of: a) displaying content as well as promotional information that matches users' presumed interests; b) delivering commercial and transactional messages (e.g., targeting users via Facebook); c) providing users with a service that is more relevant to their interests; d) providing users with a service that is more relevant to their interests; and e) providing users with a service that is more relevant to their interests. (c) improving ad delivery and personalization of features and content (e.g., improving the identification of which content or advertising information is likely to be relevant to users' interests). We have entered into a special agreement with Facebook ("Responsible Party Addendum," https://www.facebook.com/legal/controller_addendum), which governs in particular which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill data subject rights (i.e., users can, for example, provide information or submit deletion requests directly to Facebook). Note: When Facebook provides us with metrics, analytics, and reports (which are aggregated, i.e., do not receive information about individual users and are anonymous to us), this processing is not done under shared responsibility, but is done under a contract processing agreement ("Data processing conditions", https://www.facebook.com/legal/terms/dataprocessing), the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms) and, with respect to processing in the U.S., under standard contractual clauses ("Facebook EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority), are not restricted by the agreements with Facebook; Service provider: Meta Platforms Irland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website:https://www.instagram.com; Privacy policy:https://instagram.com/about/legal/privacy.
- LinkedIn plugins and content: LinkedIn plugins and content- This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offering within LinkedIn; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.linkedin.com; Privacy Policy:https://www.linkedin.com/legal/privacy-policy; Order processing contract:https://legal.linkedin.com/dpa; Standard contractual clauses (guaranteeing the level of data protection in the case of processing in third countries):https://legal.linkedin.com/dpa; Possibility of objection (Opt-Out):https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
- Pinterest Plugins and Content: Pinterest plugins and content - This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offering within Pinterest; Service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.pinterest.com; Privacy policy:https://about.pinterest.com/de/privacy-policy.
- reCAPTCHA: We integrate the "reCAPTCHA" function to be able to recognize whether entries (e.g. in online forms) are made by humans and not by automatically acting machines (so-called "bots"). The processed data may include IP addresses, information on operating systems, devices or browsers used, language settings, location, mouse movements, keyboard strokes, time spent on websites, previously visited websites, interactions with ReCaptcha on other websites, possibly cookies as well as results of manual recognition processes (e.g. answering questions asked or selecting objects in images). The data processing is based on our legitimate interest to protect our online offer from abusive automated crawling and spam; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.google.com/recaptcha/; Privacy Policy:https://policies.google.com/privacy; Possibility of objection (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the display of advertisements: https://adssettings.google.com/authenticated.
- Twitter plugins and content: Twitter plugins and buttons - This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offering within Twitter; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, Parent company: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://twitter.com/de; Privacy Policy:https://twitter.com/privacy, (Settings: https://twitter.com/personalization).
- YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.youtube.com; Privacy Policy:https://policies.google.com/privacy; Possibility of objection (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the display of advertisements: https://adssettings.google.com/authenticated.
- YouTube videos: Video content; YouTube videos are integrated via a special domain (recognizable by the component "youtube-nocookie") in the so-called "extended data protection mode", whereby no cookies on user activities are collected in order to personalize the video playback. Nevertheless, information about the user's interaction with the video (e.g. remembering the last playback point) may be stored; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.youtube.com; Privacy policy:https://policies.google.com/privacy.
Management, organization and auxiliary tools
We use services, platforms and software from other providers (hereinafter referred to as "third-party providers") for the purposes of organizing, managing, planning and providing our services. When selecting third-party providers and their services, we observe the legal requirements.
In this context, personal data may be processed and stored on the servers of the third-party providers. This may involve various data that we process in accordance with this privacy policy. This data may include, in particular, master data and contact data of users, data on transactions, contracts, other processes and their contents.
If users are referred to third-party providers or their software or platforms in the course of communication, business or other relationships with us, the third-party providers may process usage data and metadata for security purposes, service optimization or marketing purposes. We therefore ask you to observe the data protection notices of the respective third-party providers.
- Types of data processed: Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- People concerned: communication partners; users (e.g. website visitors, users of online services).
- Purposes of processing: contact requests and communication; provision of contractual services and customer service; office and organizational procedures; security measures.
- Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
Further guidance on processing operations, procedures and services:
- Jira: Web application for error management, troubleshooting and operational project management; Dienstanbieter: Atlassian Inc. (San Francisco, Harrison Street Location), 1098 Harrison Street, San Francisco, California 94103, USA; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.atlassian.com/software/jira; Privacy Policy:https://www.atlassian.com/legal/privacy-policy; Order processing contract:https://www.atlassian.com/legal/data-processing-addendum; Standard contractual clauses (guaranteeing the level of data protection in the case of processing in third countries): Inclusion in the order processing contract; More information: Data Transfer Impact Assessment: https://www.atlassian.com/legal/data-transfer-impact-assessment.
- WeTransfer: Transfer of files over the Internet; Service provider: WeTransfer BV, Oostelijke Handelskade 751, Amsterdam, 1019 BW, Netherlands; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://wetransfer.com; Privacy Policy:https://wetransfer.com/legal/privacy.
- 1Password: Password manager; Service provider: AgileBits, Inc., 4711 Yonge St, 10th Floor, Toronto, Ontario, M2N 6K8, Canada; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://1password.com/; Privacy policy:https://1password.com/legal/privacy/; Order processing contract:https://1password.com/legal-center/; Standard contractual clauses (guaranteeing the level of data protection in the case of processing in third countries): Inclusion in the order processing contract; More information:https://1password.com/legal-center (Data originating from the European Union is processed on servers within the European Union.).
- Google Docs: Online application for word processing, document storage, collaboration and sharing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.google.de/docs/about/; Privacy Policy:https://cloud.google.com/privacy; Order processing contract:https://cloud.google.com/terms/data-processing-addendum; Standard contractual clauses (guaranteeing the level of data protection in the case of processing in third countries):https://cloud.google.com/terms/eu-model-contract-clause; More information:https://cloud.google.com/privacy.
- Google Forms: Online forms (collection, storage and processing of input); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.google.com/forms/about/; Privacy Policy:https://cloud.google.com/privacy; Order processing contract:https://cloud.google.com/terms/data-processing-addendum; Standard contractual clauses (guaranteeing the level of data protection in the case of processing in third countries):https://cloud.google.com/terms/eu-model-contract-clause; More information:https://cloud.google.com/privacy.
- Google Slides: Online application for presentation creation, document storage, collaboration and sharing; Dienstanbieter: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.google.com/slides/about/; Privacy Policy:https://cloud.google.com/privacy; Order processing contract:https://cloud.google.com/terms/data-processing-addendum; Standard contractual clauses (guaranteeing the level of data protection in the case of processing in third countries):https://cloud.google.com/terms/eu-model-contract-clause; More information:https://cloud.google.com/privacy.
- Google Sheets: Online spreadsheet, document storage, collaboration and sharing application; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website:https://www.google.com/sheets/about/; Privacy Policy:https://www.google.com/policies/privacy/; Order processing contract:https://cloud.google.com/terms/data-processing-addendum; Standard contractual clauses (guaranteeing the level of data protection in the case of processing in third countries):https://cloud.google.com/terms/eu-model-contract-clause; More information:https://cloud.google.com/privacy.
Modification and update of the privacy policy
We ask you to regularly inform yourself about the content of our privacy policy. We adapt the data protection declaration as soon as the changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.
If we provide addresses and contact information of companies and organizations in this privacy statement, please note that the addresses may change over time and please check the information before contacting us.
Rights of the data subjects
As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:
- Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for the purposes of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purposes of such marketing; this also applies to profiling, insofar as it is related to such direct marketing.
- Right of revocation for consents: You have the right to revoke granted consents at any time.
- Right of access: You have the right to request confirmation as to whether data in question is being processed and to information about this data, as well as further information and a copy of the data in accordance with legal requirements.
- Right to rectification: In accordance with the law, you have the right to request that the data concerning you be completed or that the inaccurate data concerning you be rectified.
- Right to erasure and restriction of processing: You have the right, in accordance with the law, to request that data relating to you be deleted immediately or, alternatively, in accordance with the law, to request restriction of the processing of the data.
- Right to data portability: You have the right to receive data relating to you, which you have provided to us, in a structured, common and machine-readable format in accordance with the legal requirements, or to request its transfer to another responsible party.
- Complaint to supervisory authority: In accordance with the law and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State where you usually reside, the supervisory authority of your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.
Definitions
This section provides you with an overview of the terms used in this privacy policy. Many of the terms are taken from the law and defined primarily in Art. 4 of the GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to aid understanding. The terms are sorted alphabetically.
- A/B tests: A/B tests are used to improve the usability and performance of online offerings. For example, users are presented with different versions of a website or its elements, such as input forms, on which the placement of the content or the labels of the navigation elements may differ. Then, based on the users' behavior, e.g., staying longer on the web page or interacting more frequently with the elements, it can be determined which of these web pages or elements are more likely to meet the users' needs.
- Affiliate tracking: In the context of affiliate tracking, links with the help of which the linking websites refer users to websites with product or other offers are logged. The operators of the respective linking websites can receive a commission if users follow these so-called affiliate links and subsequently perceive the offers (e.g. buy goods or use services). For this purpose, it is necessary for the providers to be able to track whether users who are interested in certain offers subsequently take advantage of them at the instigation of the affiliate links. It is therefore necessary for the functionality of affiliate links that they are supplemented with certain values that become part of the link or are stored elsewhere, e.g. in a cookie. The values include in particular the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user as well as tracking-specific values, such as, e.g., ad media ID, affiliate ID and categorizations.
- Cross-device tracking: Cross-device tracking is a form of tracking in which user behavior and interest information is recorded across devices in so-called profiles by assigning an online identifier to the users. This allows user information to be analyzed for marketing purposes, irrespective of the browsers or devices used (e.g. cell phones or desktop computers). For most providers, the online identifier is not linked to clear data such as names, postal addresses or e-mail addresses.
- Heatmaps: "Heatmaps" are mouse movements of the users, which are summarized to an overall picture, with whose assistance e.g. can be recognized, which web page elements are preferentially headed for and which web page elements users prefer less.
- Click tracking: Click tracking allows us to keep track of users' movements within an entire online offering. Since the results of these tests are more accurate if the interaction of users can be tracked over a certain period of time (e.g., so that we can find out whether a user likes to return), cookies are usually stored on users' computers for these testing purposes.
- Conversion measurement: Conversion measurement (also referred to as "visit action evaluation") is a procedure that can be used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the devices of the users within the websites on which the marketing measures take place and then retrieved again on the target website. For example, this allows us to track whether the ads we have placed on other websites have been successful.
- Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. (e.g., cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
- Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data that consists of using this personal data to analyze certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information concerning demographics, behavior and interests, such as. e.g., interaction with websites and their content, etc.) to analyze, evaluate or, to predict (e.g., interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
- Range measurement: Range measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include the behavior or interests of visitors in certain information, such as website content. With the help of reach analysis, website owners can see, for example, at what time visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the content of the website to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offer.
- Remarketing: We speak of "remarketing" or "retargeting" when, for example, it is noted for advertising purposes which products a user was interested in on a website, in order to remind the user of these products on other websites, e.g. in advertisements.
- Location data: Location data is generated when a mobile device (or another device with the technical requirements of location determination) connects to a radio cell, a WLAN or similar technical means and functions of location determination. Location data is used to indicate the geographically determinable position on earth at which the respective device is located. Location data can be used, for example, to display map functions or other information dependent on a location.
- Tracking: We speak of "tracking" when the behavior of users can be traced across several online offerings. As a rule, behavioral and interest information is stored in cookies or on servers of the providers of the tracking technologies with regard to the online offers used (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to match their interests.
- Controller: A "controller" is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data.
- Processing: "Processing" means any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term is broad and includes virtually any handling of data, be it collection, evaluation, storage, transmission or deletion.
- Target group formation: We speak of target group formation (or "custom audiences") when target groups are determined for advertising purposes, e.g. insertion of advertisements. For example, based on the interest of a user in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online store in which he viewed the products. In turn, we speak of "lookalike audiences" (or similar target groups) when the content deemed suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were formed. Cookies and web beacons are generally used for the purpose of creating Custom Audiences and Lookalike Audiences.